my opinion toward the bussiness
It is known us all that the fashion trend are renews every year every season even everyday, and if you are fashion leader, the lastest fashion element absolutely can seen from you, the clothes, the shoes, but the popular style are never out of date, sometimes, the fashion wind sweep for a period, but the sports style not, the sport clothes and footwear are enjoy the same principle of simple and generous. undoubtly you can add some fashion element properly.
In my opinion, the sports goods are tend to improved in the quality and reasonable quality, in that way, the sports logo must be competitive, in addition, the popularity of the brands play a important role in the competition.
A successful complany should take every possible factor into consideration, not aim at got the personal interests but put the customer first, only in this way the company can survive for a long time.